The Company

iordanus.com is a small group of application consultants and developers with a vast experience in SAP, Enterprise Appplication Integration and application development in various technologies such as SAP ABAP, ABAP HR, Microsoft .NET, Visual Basic and much more.

The Services

SAP Consulting

SAP ABAP Programming

Microsoft .NET

Microsoft Visual Basic

Webhosting

We have a vast experience in provinding ABAP programming solutions, our core competence include:

SAP ABAP programming in the areas:

  • SAP HR
  • CRM - Customer Relationship Management
  • SCM - Supply Chain Management
  • WMS - Warehouse Management
  • APO - Advanced Planner and Optimizer
  • BW - Business Warehouse

Customer Relationship Management - So What is CRM Anyway?

In recent years, the term 'Customer Relationship Management' or 'CRM' has been pitched around most areas of business. But what is CRM? What does CRM actually mean? More importantly, what can CRM do for businesses?

In a nutshell, Customer Relationship Management is a way of improving business efficiency. It’s about building and strengthening customer relationships to keep them coming back, while helping you gain new customers. CRM Systems streamline internal business processes and by effectively integrating your marketing, sales and customer service functions, a good CRM System makes it easier for everyone inside your company to work together and share critical information. It doesn’t matter if your company has two, ten, or five-hundred customer facing staff, modern CRM Systems bring significant benefits throughout a business, whatever its size.

One of the most significant advantages of CRM Systems is easy access to comprehensive customer information and contact history. Most companies know their businesses inside out. However, data is often stored all over the company. There's information in spreadsheets, different databases, on laptops, in email directories, on paper, in different people's heads.

Professionally implemented Customer Relationship Management systems bring all this information together. They have features and tools which save a massive amount of time and effort. They'll help you boost your sales opportunities, run more sophisticated marketing campaigns, improve your sales forecasting and lead management and greatly enhance your customer service. And that's just the start. In some areas, CRM systems have given businesses a deep understanding of what drives their customers, services and products. In other words, if a new CRM system is implemented properly, it can transform a company throughout.

Does CRM bring benefits to every business? No, not always. CRM systems deliver, but only if they're deployed and used correctly. Unfortunately, it doesn't take much searching to find stories of high costs and broken promises.

To bring real benefits to a company, a new CRM system needs a carefully planned, realistic, integrated and well-managed approach. Because CRM systems impact many areas of a company, a successful CRM project needs a broad range of skills and experience. Areas such as business process analysis, effective change management and developing an appropriate training strategy can be just as important as choosing the right software and getting it running on your system. However, the returns for a professionally implemented system configured to suit your company and business needs can be outstanding.

In the past, many CRM systems were either developed in-house, or were based on expensive and complex software packages aimed at companies with literally hundreds of system users.

The market has changed dramatically in the past few years. Now, there are a variety of affordable, powerful CRM software packages available for small and medium enterprises. Each one has its own features and characteristics and can be configured to meet specific business needs.

So what is CRM? It’s a combination of business strategy, software and business processes which, if implemented correctly, will bring significant, tangible benefits to your company.

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